Thursday 25 August 2011

Where are all the Traditional Hand Drawn Animated films ? (and why study traditional animation?)

When people make the claim: "There are no traditional animation jobs" or "2D is dead" you should realize that what they mostly mean is that the model of big-budget feature length 2D Animation that flourished for a time in the U.S. film industry from roughly 1985 - 1999 and then finally crashed and burned in the years between 2000 - 2003 (for a variety of reasons, both economic and artistic, too complicated to go into here) is no longer viable.

Yes, perhaps that particular model of traditional animation production is "dead" (or maybe "just resting, pining for the fjords") and is not likely to come back the way it was in the 1990's. There will continue to be hand-drawn animated features , but those will probably be for a niche market , smaller indie films, not necessarily major feature animated films like 'Beauty & the Beast' , 'Aladdin', 'The Lion King' , or even slightly smaller scale films like 'Lilo & Stitch'. It's possible that there could be a break-out hand drawn animated hit again on that scale , but it doesn't seem likely, at least not in the short run. (but never say never ... things couldn't have been much more "dead" than in 1985 - '86 when a couple of films came out that I think changed everything: The Great Mouse Detective and An American Tail . Momentum picked up after those , leading to Who Framed Roger Rabbit, The Little Mermaid and beyond ...)

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